Home to solitary billion users and open in concluded 150 countries, TikTok has taken the earth by storm. The creative platform contains concluded 800 million monthly effective users and was the the majority downloaded app worldwide in 2020. If your brand has yet to get a fright on the most modern growing trend, it’s not too in the nick of time.

There’s veto better occasion than at this instant to embark on building a presence on TikTok. While the platform might seem like all fun and games, it is proving to be a powerful tool pro brands.

And in attendance is lots of untapped likely to attain audiences in further ways, either by creating content in address or by partnering with TikTok influencers with the purpose of your audience is already between with.

Brands on TikTok Leading the Way
The following make an inventory of brands hold harnessed the power of TikTok to boost organic attain, drive meaningful traffic, and share a unique brand personality. Some brands hold been building their TikTok following from the opening, while others happening their channels very recently.

It fair shows with the purpose of in attendance are a allotment of ways to be lucrative, whether the brand lets an influencer be the star or turns the camera around on its own fans.

Prepare to be inspired!

NBA
The NBA embraced TikTok prematurely in the game, which explains why it’s gained more than 12 million followers and all but 300 million likes. Unlike I beg your pardon? You’d typically consider it on the league’s Instagram and YouTube channels, the NBA keeps things casual on TikTok. They share amusing and motivational content of players on the patio, and even incorporated a chihuahua dunking a basketball in the course of halftime.

UEFA
The governing body of football (or soccer, if you prefer) recently reach marketing headlines around the earth as TikTok became the administrator sponsors to the future UEFA EURO 2020 that’s untaken to take place in summer 2021 across the continent.

The goal of this first-time relationship is to give somebody no option but to TikTok the home town pro football fans to share their passion pro the sport. An administrator match call will be launched aforementioned to the championship and the collaboration is decide to bring AR filters, fanatical hashtags, sounds and live streams pro fans to have. It’s positively worth keeping an eye elsewhere pro it!

England is at this time solitary of the the majority effective football nations on TikTok.

The Washington Post
This newspaper knows how to keep its all but solitary million followers entertained by reorganization entertaining and didactic sketches with the purpose of often echo with current proceedings.

Dave Jorgenson, the company’s TikTok man, has quickly gained popularity across social media and is often mentioned as solitary of the fill to keep to in the gap.

Gymshark
This fitness brand has managed to rack up more than 2.4 million followers and all but 38 million likes on its TikTok call. Gymshark’s content ranges from sharing hilarious fitness memes to inane workout challenges.

Beware, this fitness brand knows fair how to step views by giving followers the impression with the purpose of their athletes are nearly to carry out several insufferable task, but the film cuts facing they can make so. If it looks too able to be valid, it probably is!

@gymshark
When you & your bestie are both addicted to the leisure center ?‍♀️@superrswagaccount @bellaratcliffe #gymshark #gymcomedy #gymaddict

♬ YOU MOTHERF CKERS – ᴀʟᴇx ʀᴀɢᴇ?
Amazon
One of the biggest brands on the planet sees TikTok bringing them thousands of sales every day. Amazon can benefit from lots of unsponsored and unscripted promotion of its catalogue of items via film trends like “Things TikTok Made Me Buy” and “Things You Didn’t Know You Needed Off Of Amazon”.

Amazon’s own financial credit does not consider it a allotment of motion as their focal focus seems to be influencer marketing and it’s bringing millions of likes as a reward. The company’s strategy with these partnerships is minimal – trusting the creators with their creativity. This spoof, sponsored by Amazon, really crooked elsewhere to be solitary of the paramount performing videos on Jason Nash’s financial credit.

@jasonnash
When you waste not as much of, you smile more with @amazon #ad

♬ Lula – Fluorescent Canyon