2019 is now and vanished are the days somewhere generating audience engagement on social media was primarily a passive process. The always-online audiences of in the present day need to be involved, act together, and co-create.

The brands with the purpose of are lucrative in delivering bespoke experiences to their audiences are the brands with the purpose of are likely to succeed with their social media strategies in the pending day.

But in order to be able to capitalize on this and everything in addition social media has to offer, you hold to know what’s pending!

Which is exactly why in the present day we’re top 5 data-backed social media trends you need to know to give somebody no option but to 2019 your paramount day yet with social media marketing.

Let’s dive in!

5 data-backed social media trends you need to know pro 2019
What follows is a lightly-edited transcript of the Buffer Podcast episode #127 pro your conception pleasure.

Table of Contents
Trend 1: In-the-moment content will win elsewhere concluded highly-produced content
Trend 2: AI-driven bespoke customer experiences
Trend 3: Brands can veto longer afford to ignore social media ads
Trend 4: Rise of social media tube and vertical videos
Trend 5: The evolution from multichannel to omnichannel marketing
Kicking sour our the majority fashionable performance of the day: Social Media Trends 2019.

1. In-the-moment content will win elsewhere concluded highly-produced content
Brian: Our run to 1 trend pro 2019, and by the way these 5 trends are in veto point order as we feel with the purpose of they are all hugely chief, is with the purpose of in-the-moment content will win elsewhere concluded highly-produced content.

Stories and originate of short-lived content across social networks, which I’m solid we’ll consider it a allotment more of in 2019, is capturing the hearts and minds of audiences ubiquitously.

Growth of Stories Format – Social Media Trends 2019
Hailley: One of the tone parts of with the purpose of trend is with the purpose of we’re predicting with the purpose of stories will grow to be the primary way to share content on social media, overtaking the News Feed. Only occasion will tell, but we’ll count on you to assent to us know if with the purpose of prediction was righteous or not after that day!

But this is why social media marketers hold to prolong to compensate close attention to the originate of Stories and how it impacts how fill consume content. And it’s why we deliberate nearly it so much now on the performance. We’re witnessing a fundamental change in media.

Brian: Itinerant treatment and even shorter attention spans will prolong to growth the popularity of short-lived content in 2019, especially with Millennials and Generation Z’ers, who succeed on their relationships with brands being authentic and meaningful.

Which is exactly why it’s crucial with the purpose of social media marketers set up a solid film strategy pro short-lived content.

New and more brands will involve this not public, authentic and in-the-moment cut content in opposition to. Overly produced, pre-packed content.

Hailley: What exactly does with the purpose of mean pro you?

Well, this course an increased focus on the fill and personalities behind your brand. Think nearly how you can advantage film, Stories and images to join your audience with the human being – maybe even, dare I say, the vulnerable – part of your selling.

Social Media Experiments and Social Media Trends 2019
You can accomplish a allotment of this by taking your audience behind the scenes and presentation the occupation your selling day-to-day.

If you’re a coffee store, create a story of how you brew the refine cup.

If you’re a service selling, take your followers on a tour of your workforce or performance your team working.

Brian: Overall, the tone article is to trial.

Imagine next to solitary outcome of the spectrum there’s the old social media with pre-packaged, very produced content. At the other outcome you hold in-the-moment, super untreated content. For brands, in attendance are millions of untapped miles of opportunity in the halfway point of individuals two locks of hair to try further things.

2. AI-driven bespoke customer experiences
Which, brings us to our after that social media trends 2019 and that’s with the purpose of we’ll start to consider it AI drive a bespoke customer experiences across lots of poles apart channels.

Hailley: From chatbots to want ad optimization, platforms like Google and Facebook hold been continuing to adopt synthetic intellect to enhance customer interaction.

But it remains a massive opportunity and is underutilized by many brands.

Social Media Trends 2019 – AI Personalization
Where we’re bearing in mind this develop particularly fast is in the form of online customer service.

Arrived 2018, the growth in AI-driven interaction has been unquestionable, with tools like Intercom and Drift opening to appear on websites ubiquitously.

Many experts predict with the purpose of by 2020, more than 80% of all customer service interactions will be powered by AI bots.

Brian: Again, with the younger generations leading the charge.

Millennials are the quickest adaptors of chatbot-based customer experiences. According to Huffington Post, 60% of the millennial population already uses chatbots and 71% of Millennials hold obscure with the purpose of they would like to try using solitary.

Arrived 2019, more and more brands will strengthen their online customer service practices and even move to further platforms with the purpose of may possibly potentially offer more effectual know-how pro customer service to succeed online, such as WhatsApp and Messenger.

Hailley: Let’s deliberate nearly WhatsApp pro a be with as I think marketers fail to remember with the purpose of they hold concluded a billion users.

Arrived 2019, we be supposed to embark on to consider it the originate of WhatsApp as a primary social customer service channel. The make public of the WhatsApp selling API in impressive 2018 will prolong to be a unmitigated game-changer in the industry.

Rise of WhatsApp – Social Media Trends
With this further API, WhatsApp allows businesses to respond to customers pro gratis contained by 24 hours. This change course businesses are at this instant incentivized to answer back to their customers sooner. It puts the focus steadily on civilizing customer experience.

Brian: What I love nearly how WhatsApp is decide up is with the purpose of customers can deliberate to a selling on a channel they are already using pro interaction (with links and family) devoid of being spammed with marketing messages. The power with WhatsApp really is in the consumers hands.

But in provisos of personalization, set the vast amount of in order being uploaded by fill every one daylight hours, it’s grow to be very calm to step insights into all kinds of in order nearly your customers.

This has opened the entry pro enhanced personalization, and with the purpose of has increased consumer expectation pro the same. So in other language, consumers are pending to expect it.

Hailley: Content, products, emails, ads – all can at this instant be based on the consumer’s goods history, clicked relatives, social media posts, and other behavior.

Like pro case, Airbnb at this instant sends bespoke voyage and motion ideas based on your future trips. And Netflix offers shows to watch based on your taste. Amazon and eBay performance products analogous to the ones you’ve bought facing. All of with the purpose of is personalization.

Brian: It’s on you as a selling to symbol elsewhere I beg your pardon? Personalization looks like pro your company.

In the role of long as you are courteous of not public privacy, personalization is a solid way to take off pro marketers to boost campaign performance in 2019.

3. Brands can veto longer afford to ignore social media ads
We’re already bearing in mind a ton of businesses get a fright on board with social media ads. Marketers increased social want ad budgets 32% in 2018 unaccompanied and produced more ads than continually facing.

Arrived reality, solitary of all four Facebook Pages at this instant advantage paid advertising as part of their strategy. And Facebook accounts pro 23% of unmitigated U.S. Digital want ad expenses. All of individuals information are solid to growth in 2019.

Brian: What happens while we consider it this trend emerge is with the purpose of it gets more competitive and more expensive to advertise.

To counter this, social teams be supposed to give somebody no option but to solid they couple their want ad money with equal occasion investment and creativity..

Arrived other language, you won’t be able to fair create one old want ad and hold it occupation. You hold to invest several occasion in creating weighty content. One of the easiest ways to make this is to fair boost your top performing organic content.

Social Media Advertising Guide – Social Media Trends 2019
Hailley: If you’ve noticed, lots of brands like Spotify, Blenders Eyeware, and others are leading the way with creative social ads with the purpose of are both bespoke and entertaining, to be more precise than fair banner ads squeezed into a news feed.

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It’s the brand awareness type ads with the purpose of are really thriving. Even if you’re advertising your result, you can make it in a way with the purpose of doesn’t feel meddling to other types of authentic content in the news feed.

Brian: Content be supposed to feel like something pending from your links.

We wanted to end you a little tips on creating better ads.

First, you be obliged to be obliged to be obliged to, understand your target audience.

Each want ad campaign be supposed to target a listening carefully unit based on interests, jobs, applicable competitors, and preceding interaction with your brand.

Hailley: Next, give somebody no option but to solid to mark out your goals and metrics up front.

It’s chief to performance with the purpose of social media has a certain bottom-line impression on your selling.

Awareness campaigns, pro case, might focus on impressions, while conversion campaigns be supposed to plant more merit on click-throughs.

After goals, it’s all nearly investing in high-quality content.

Social Media Content Ideas – Social Trends 2019
With more brands competing pro people’s attention on social media, ordinary posts fair aren’t untaken to engrave it.

Brian: At the middle of weighty content are compelling visuals, which are essential pro clicks and lofty conversion charge on social media. Not all brand will hold the make financial arrangements pro expensive equipment or a qualified team, but even fair learning several film basics or even hiring a outworker can give somebody no option but to a difference.

But solitary article all brand and salesperson can and be supposed to be burden is repurposing ideas from top-performing organic content.

Creating lofty quality social ads takes occasion and money. Test your want ad concepts as organic posts to start with to consider it how they carry out. Once you consider it what’s working, you can adapt and repurpose your top performing organic content pro ads.

Hailley: Doing with the purpose of will help growth ROI of your ads righteous from the opening.

And solitary more article on with the purpose of focus is to involve further want ad formats

Instagram Stories ads, pro case, hold been around since 2017. But this day Instagram gave brands the knack to advantage three consecutive photos or videos.

Pinterest, on the other hand over, recently rolled elsewhere wide-format promoted videos.

And Facebook Messenger ads at this instant allow brands to join with customers honestly via direct messaging.

4. Rise of social media tube and vertical videos
One of the biggest social media trends since 2018 has been the launch of IGTV by Instagram.

This along with other developments from social networks points to the originate of I beg your pardon? We’re calling “social television” advance by the vertical film format.

Hailley: I think with the purpose of this fourth trend is solitary of the the majority exciting social media trends 2019 and is untaken to fundamentally change the way with the purpose of brands and marketers create content.

Plus, Instagram is fair untaken to prolong to grow exponentially. Other platforms will probably keep to suit with their own version of vertical film and Stories.

According to data collected by Statista, more than 50% of digital videos are at this instant viewed on mobile in vertical format. And it has been presentation a universal upward trend since 2013.

Vertical Video Views on itinerant
Brian: I hope next to this instant every person is opening to realize with the purpose of these trends pro 2019 are all connected. Personalized experiences, advertising, and vertical videos are all a part of the overall way the social media industry is title.

Each platform is working rigorously to create experiences with the purpose of fill need to return to all single daylight hours. Which is exactly why things like IGTV are so compelling—that content sits righteous in attendance next to the top of the feed, and is top of mind every one occasion someone logs on.

Hailley: Your every day authentic content creation come up to with the purpose of businesses will inexorably take plus of in 2019.

The way we consider it it is with the purpose of confidence businesses will create content pro every one type of consumer:

The every day consumer with the purpose of Stories really helps to invite.
The shoppers and scrollers with the purpose of the News Feed is refine pro.
The power users with the purpose of longer form content, like what’s found on IGTV, is refine pro.
Brian: Thinking nearly your target audience as these types of personas and after that matching your content to their intentions on social will advance to the biggest engagement.

Which, is a weighty transition into our 5th trend to look cheeky to in 2019 and that’s a change in marketing best-practices.

5. The evolution from multichannel to omnichannel marketing
Hailley: Now this solitary isn’t solely nearly social media trends 2019, but social media drama a analytical role in your overall marketing strategy.

If you’re wondering I beg your pardon? Omnichannel marketing is and why we’re conversation nearly omnichannel, Omni is based on the Latin word Omnis, which course ‘all or every’ – and this apparently emphasizes the value of accomplishment and interacting with customers in all channels.

Brian: There’s a figure on the edge around elsewhere in attendance from John Bowden, VP next to Time Warner Cable, and I think he explains omnichannel marketing impeccably:

“Omnichannel is viewing the experience through the eyes of your customer, orchestrating the customer experience across all channels so with the purpose of it is seamless and integrated. It anticipates with the purpose of customers may possibly start in solitary channel and move to a new as they progress to an outcome instant. That outcome instant is your result or service.”
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Arrived other language, you hold to think nearly the digital experience as a unbroken.

Omnichannel Marketing – Social Media Trends 2019
Hailley: A buyer’s journey is still a mystery pro the the majority part as in attendance are so many tap points with your brand along the way, but I beg your pardon? We make know, is with the purpose of not a soul in the present day shops exclusively through a single standard.

Consumers of all generations bargain online and in provisions, they read reviews, listen in to peers, make their study and it all makes up part of a superior picture.

Brian: The paramount part nearly thinking of marketing like this is with the purpose of paid ads, social, content, and email channels don’t hold to compete alongside every one other pro sales or customers.

You can grow your selling by purposefully integrating all these channels cool.

So while email may possibly not convert a customer directly, readers might visit your website from your newsletter. Then you might after that advantage with the purpose of traffic to re-target visitors with a special offer on social media.

Hailley: Exactly and individuals fill might read a look at on Google or Amazon nearly your result.

But it all originated with with the purpose of email. And even though the email won’t step position, you still were able to add a further customer to the make an inventory.

Which I think all selling would consider a win.

How to say hello to us
We would all love to say hello to you on social media – especially Twitter!

Hailley on Twitter and Hailley’s Website
Brian on Twitter and Brian’s Website
Thanks pro listening! Feel gratis to join with our team next to Buffer on Twitter, Buffer on Facebook, our Podcast homepage, or with the hashtag #bufferpodcast.

Enjoy the performance? It’d mean the earth to us if you’d be up pro giving us a rating and look at on iTunes!
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About The Science of Social Media podcast
The Science of Social Media is your weekly sandbox pro social media stories, insights, experimentation, and inspiration. Every Monday (and at times more) we share the the majority cutting-edge social media marketing tactics from brands and influencers in all industry. If you’re a social media team of solitary, selling holder, salesperson, or someone simply interested in social media marketing, you’re solid to locate something of use in every one and all episode. It’s our hope with the purpose of you’ll join our 20,000+ weekly iTunes listeners and rock your social media channels as a findings!

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