Facebook’s F8 union was after again packed with incredibly exciting announcements.

Augmented truth (AR) may well be seen as the key theme of this year’s union. From augmented masks and special things to 360 capture on tape camera to Facebook Spaces (an app someplace you can hang dazed with your everyday and contacts virtually), smudge Zuckerberg and Facebook poverty to enable us to tie with single one more on a deeper level through AR.

Besides AR, near were in addition announcements in the region of Messenger, chatbots, Facebook Analytics, Facebook Live, and more!

We followed the union meant for the forgotten two days and would love to share the top 10 things we think social media marketers ought to take away from this F8 2017.

If you cover been following the union, too, we’d love to hear your judgment and ideas in the region of the amazing (and mind-blowing) announcements ?

10 Things Marketers Need to Know from F8 2017
We’ll leave through every of the 10 major announcements and come again? It wealth to marketers, under. If you desire watching a capture on tape as a substitute, here’s a quick recap of the top three announcements:

1. Augmented Reality
The biggest notice from the union is with the aim of Facebook will be touching towards using augmented truth to tie us with our everyday and contacts (and maybe brands).

Instead of sci-fi-looking glasses, Facebook believes with the aim of the camera will be the earliest mainstream augmented truth platform (think Pokemon GO).

All the cool camera skin texture with the aim of Facebook has been releasing completed the forgotten hardly any weeks is really the earliest bill of its prepare to integrate augmented truth into social media. Facebook has been working on a hardly any augmented truth technologies with the aim of will allow folks and brands to execute fun and valuable things with its camera. Some examples are toting up 3D objects to your camera observe, spiraling a 2D photo into 3D, and toting up a virtual in sequence tag to objects in your camera observe (such as the wine bottle in the screenshot below).

(If you are weird in the region of these technologies, check dazed the demos, which start by the side of 19:22 of the keynote.)

Facebook Augmented Reality AR
What it wealth meant for marketers:
When Facebook makes augmented truth mainstream (probably inside the subsequently two to three years), marketers will cover an entirely original channel meant for success and relating with their audience, really like as soon as social media became mainstream many years back. The possibilities may well be endless!

Personally, I like the exemplar of patter on an object in the camera observe and having an in sequence tag pop up. According to Google, 82% of smartphone users make inquiries on their phones in food or else making their acquire. Augmented truth may well coins the way consumers make inquiries, superstore, and cooperate with businesses.

At the instant, the top way to find on track with augmented truth on Facebook might be to create (branded) masks and special things meant for the Facebook camera. Let’s leave through with the aim of next…

2. Camera Effects Platform
After smudge Zuckerberg shared his augmented truth farsightedness, he launched the Facebook Camera Effects Platform — a platform with the aim of allows developers to create frames, masks, and special things (or filters and lenses as we might be used to now) meant for the Facebook camera.

The two key products on this platform are Frame Studio and AR Studio.

Frame Studio is an online creative editor with the aim of allows you to create frames meant for photos taken with the original Facebook camera or profile photos
AR Studio is an request with the aim of lets you create animated masks and interactive things meant for the original Facebook camera and Facebook Live
Facebook AR Studio Examples
(From Facebook)

What it wealth meant for marketers:
Last time, The Information reported with the aim of intimates are sharing a lesser amount of on Facebook, with a decline of 21% in previous individual content. With this original platform, Facebook might be looking to push users to share more by making sharing more fun.

If this trend were to pick up, it’d initiate up a skillful marketing opportunity meant for brands, really like Snapchat Geofilters did. Brands may well create fun, significant frames, masks, and special things to contact their audience and at that moment daub their contact as soon as intimates share photos and videos with their creatives. The top part? It’s on the house to create these creatives on Facebook!

With the launch of Camera Effects Platform and smudge Zuckerberg’s special importance on camera as the earliest augmented truth platform, Facebook might boost such content as much as it did with live videos completed the forgotten time.

3. Facebook Spaces
The subsequently immense notice is the launch of Facebook Spaces — “a original VR app someplace you hang dazed with contacts in a fun, interactive virtual natural world as if you were in the same room”. It is at this point to be had in the Oculus Store.

With the acquisition of Oculus, Facebook wants to tie intimates further than its mobile app but in addition in the virtual truth (VR). Facebook Spaces will allow us to hang dazed with our everyday and contacts who are not physically nearby.

What it wealth meant for marketers:
It would probably be several years or else social VR becomes mainstream (if it does) but it’d be skillful meant for marketers to start thinking in the region of how marketing may well be finished in VR.

Looking by the side of the capture on tape over, near may well be several native and non-intrusive ways meant for brands to tap into the VR experience. Here’re round about fun ideas I may well think of:

Travel agencies and seeing the sights boards may well consent to intimates explore dependable spaces in VR or else import their tickets.
Real estate companies may well consent to the makings buyers look by the side of houses in VR or else in point of fact visiting the houses.
Furniture companies may well consent to customers “try out” furniture in their homes or else purchasing.
Clothes retailers may well consent to customers “try out” clothes and chat with contacts in the region of them or else import, or even consent to them convert their avatars with their clothes.
Education institutions and online learning platforms may well consent to students attend classes as one.
And more!
Some of these might even be likely already with the original Facebook 360 camera.

4. Giphy + Facebook Live
Featuring in line with Facebook’s boost meant for the camera to be the earliest augmented truth platform, Giphy launched three original products to progress to sharing GIFs even easier. The artifact with the aim of wedged our attention the nearly everyone was Giphy meant for Facebook Live.

With this original artifact, both you and your viewers can add GIFs to your live videos. This creates a fun, original way of engaging with your audience in real-time.

Here’s an exemplar from a Giphy team affiliate who went live from the F8 union:

What it wealth meant for marketers:
Facebook has been level videos with the aim of are live privileged on users’ news feed than as soon as the videos are rebuff longer live. This original play a part may well help strengthen engagement on your live videos and might help your videos rank (even) privileged on your audience’s news feed.

Here’re the steps to activate this play a part meant for your live capture on tape:

Tap on the “Live” button in the Facebook app
Tap on the artifice wand in the upper-right corner
Select “GIPHY LIVE”
Tap “Go Live”
Voilà!
When you are using the front camera (that’s facing you), near will be a ticker with hashtags with the aim of you can tap on to coins the GIF. When you are using the back camera (that’s facing away from you), a microphone will appear as though you are interviewing someone.

5. Messenger Business Bots
There are at this point more than 100,000 chatbots on Messenger, up from 33,000 really survive September. To help brands and consumers tie with every other better through such bots, Facebook released a run of updates through this year’s F8.

One of the updates is Chat Extensions, which allows multiple intimates to chat with the same venture chatbot by the side of the same point in time. For exemplar, you may well share songs from Spotify openly inside your set conversation with the Spotify bot or progress to a feast booking with your contacts through the Kayak bot.

Another fascinating keep informed is with the aim of M, Messenger’s AI assistant, is at this point able to eavesdrop to your conversations and progress to significant suggestions by the side of the correct point in time. For exemplar, if you and your contacts are chatting in the region of getting food, M would put it to somebody in performance an order through single of the food method bots.

Facebook Messenger Bots
(From Facebook News Room)

What it wealth meant for marketers:
This provides one more skillful channel meant for marketers to contact and tie with their audience. How amazing! Instead of commenting on your Facebook advertise or messaging you via Messenger, your customers might elect to chat with your bot — which will be around 24/7.

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If you already cover a bot meant for your Facebook Page, you can at this point function call-to-actions like “Get Support” or “Shop Now” to bring intimates to your bot.

The bonus in the region of bots is with the aim of they can help automate tasks, which is especially supportive meant for small businesses with the aim of cover fewer property. If you cover not explored the concept of having a chatbot meant for your venture, at this point might be a skillful point in time to start. Here’s a thorough article in the region of chatbot marketing by Matthew Barby of HubSpot.

6. Messenger Discover Tab
With more and more bots being built on the Messenger Platform, Facebook wants to help users discover the correct bots meant for the things they poverty to execute. So through this F8, David Marcus, VP of Messenger, introduced the original Discover Tab.

It is a original section in the Messenger app someplace intimates can discover and achieve bots, nearby spaces, and businesses to message.

What it wealth meant for marketers:
With more than 1.2 billion intimates using Messenger each month, the Discover Tab might suit a sizeable source of traffic meant for your venture. While chatbots are relatively original by the side of the instant, it might be timely to leap against this rising trend or else it gets too crowded.

Once more businesses and bots are listed in the Discover Tab, marketers might cover to start thinking of ways to strengthen their visibility in the Discover Tab (similar to how apps try to be featured on the App Store or Google Play).

7. Parametric QR codes
Facebook is in addition tiresome to help intimates discover businesses in the raw humankind and improve their experiences. By scanning the original parametric QR codes with the Messenger camera, intimates can achieve dazed more in sequence in the region of an event or venture through a Messenger bot.

During the keynote, David Marcus showed how the Golden State Warriors are implementing several QR codes in their stadium that’d offer special experiences to their fans.

What it wealth meant for marketers:
This creates one more hint advantage involving your customers and your venture, which is a skillful opportunity meant for you to provide even more profit to them.

For exemplar, if you are organizing a union, you may well create multiple QR codes meant for the union. Your attendees would be able to read quickly your QR codes with their Messenger camera to receive a accept message, achieve dazed the union schedule, or look into often asked questions in the region of the union.

If you are a raw retail hoard or a restaurant, you may well create QR codes with the aim of would bring up your bots to assist your customers while they superstore or dine.

8. Smart Replies meant for Pages
One of the challenges small businesses cover is replying to all the messages they receive. With Smart Replies, Facebook wants to help small businesses automate round about of the customer support processes.

Using AI, Smart Replies helps Page owners to respond to the nearly everyone often asked questions with the aim of they receive, such as venture hours, commands, and communication details. The AI would grab in sequence from the Pages, detect the questions asked, and react with the appropriate in sequence.

Facebook Messenger Smart Replies
(From Fast Company)

What it wealth meant for marketers:
Social media managers often cover to manage executing their social media strategy with answering customer support questions on social media. One skillful benefit of Smart Replies is with the aim of it can help on the house up round about of your point in time meant for you to create high-quality content and engage with your audience on social media.

The same as the AI would grab in sequence from your Page, it’ll be skillful to keep your Page in sequence updated.

9. Facebook Analytics
Facebook Analytics, Facebook’s analytics platform previously lone meant for apps, will at this point be only if analytics meant for Facebook Pages and offline conversions, too. This omnichannel analytics will allow businesses to gauge and understand their customers’ stuffed journey from interactions on their Facebook Pages to purchasing on their website.

This AI-powered analytics can routinely recount trends and anomalies. Instead of expenditure a slice of point in time searching meant for the correct data, Facebook Analytics will complete valuable insights openly to you.

Facebook Analytics Automated Insights
(From Facebook Analytics blog)

What it wealth meant for marketers:
Facebook Analytics might suit the original Google Analytics meant for social media marketers. While Google Analytics is skillful meant for netting analytics, Facebook Analytics has an benefit of tying in data from Facebook. This will progress to it easier meant for marketers to ascertain the ROI of being on social media, particularly Facebook. For occurrence, you can evaluate if intimates who commented on an thing in your Facebook advertise are more likely to visit your website to acquire the thing.

You can at this point in addition create custom audiences based on people’s activities on your Facebook Page, app, website, or bot. This will allow you to contact more detail segments of your target audience through Facebook ads. For exemplar, you may well illustrate your ads to intimates who cover visited your website and interacted with your chatbot.

10. Global Connectivity
Facebook is touching from relating everyday and contacts to building communities. And building communities with the aim of succeed meant for each person starts with building connectivity with the aim of mechanism meant for each person, according to Director of Connectivity Programs, Yael Maguire.

Teams by the side of Facebook cover been working on several projects such as the Aquila and Terragraph to provide fast and firm internet access to each person the world over.

What it wealth meant for marketers:
Facebook at present reaches in the region of a third of the soul population, and its goal is to tie the whole humankind — each single soul being. Facebook still has a massive growth opportunity in vocabulary of users and so it behooves marketers to go on with to iterate on Facebook marketing tactics and focus on audience growth and engagement.

Over to You
From short-term projects (e.G. Augmented reality) to medium-term developments (e.G. Virtual reality) to long-term diplomacy (e.G. Overall connectivity), Facebook seems to cover all bases covered.

The same as single of the biggest tech companies around, Facebook has a vast contact on the way we live our lives and, consequently, the way we cooperate with our audience and marketplace our products. It’s amazing how much succeed Facebook has finished to progress to social media marketing more operational (and fun).

It’d be skillful to hear your judgment on all these major announcements (and folks with the aim of I cover not covered such as brain technology).

What are you nearly everyone excited in the region of?
What execute you think in the region of these announcements?
How execute you think every of the developments will contact us marketers?
Thank you!

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