Modish 2020 TikTok was the newest trend in social media, with more than 1 billion practicing monthly users, therefore befitting a duty in support of each brand so as to wants to boom in the online humanity.

TikTok marketing campaigns can be very thriving and can escalation your brand’s exposure in nix instant.

With TikTok you allow the option to add composition, fool around with a batch of filters, act challenges – in single phrase: You can promote your brands’ messages in a funny and unique way.

But, if you are using TikTok to promote your commercial, you be supposed to know so as to in order to discover if could you repeat that? You are burden is straight or needs improvements you duty constantly check your TikTok analytics.

When creating your TikTok marketing strategy, turn into certain you take a closer look by the side of a pair of TikTok metrics so as to are a fine indicator of your TikTok’s content performance.

TikTok Analytics

How to access TikTok Analytics
TikTok Analytics Profile Overview
TikTok Analytics Followers Data
TikTok Analytics Content Data
Getting TikTok Analytics with a social media treatment tool

1. How to access your TikTok analytics
If you care for to comprehend your TikTok analytics, the at the outset mechanism you allow to act is switch to a Pro Account.

Here are the steps:

Go to your profile.
Go to settings and click the Manage My Account option.
Click Switch to Pro Account.
Select a featured group in support of your story: Community be included, music/dance, delicate blog, education, media, entertainment, sports, and the like.
Add your phone digit: You’ll receive a verification code.
TikTok Pro Account
Once you’ve calibrate up your Pro story, set out to Settings and click “Analytics.”

NOTE! TikTok analytics will start recording data bearing in mind you switch to a Pro story, so you will not be able to comprehend data from the onwards.

How to access TikTok analytics from the native app
Go to your profile
Tap the 3 position in the straight corner
Select Analytics
TikTok analytics from the mobile
How to access TikTok analytics from your desktop
Go to www.Tiktok.Com
Log in to your profile
Under your photo – click “View analytics”
TikTok analytics from the descktop
NOTE!

From your desktop, you can download a CSV funnel with your metrics. (for the keep up 7-days)

Now so as to you know how to access your analytics, let’s attain not worth it could you repeat that? Metrics you be supposed to question to escalation engagement and drive conversions.

This is a citation almost TikTok from Brian Fanzo.

2. TikTok Analytics Profile Overview
The profile Overview tab is effective to understand how suitably your TikTok profile is burden.

From at this point, you will discover your unreserved cartridge views, profile views, and follower count.

Follower Count
The Followers graph shows your unreserved follower count greater than a 7- or 28-day time. This is a effective TikTok metric as you can comprehend the days so as to you’ve in print content and discover whether your TikTok content was engaging an adequate amount of to bring new-fangled followers to your brand or not.

Followers count
Profile Views
If you care for to comprehend how many time your TikTok profile was viewed greater than the onwards 7 or 28 days, this metric is in support of you.

Profile views
Video views
If you are using TikTok to promote your brand’s message, single of the at the outset TikTok metrics you be supposed to keep an eye on is cartridge views.

The unreserved digit of time your videos were viewed shows you so as to your strategy workings, and frequent are since and engaging with your TikTok content.

From at this point, you can comprehend your cartridge views from the onwards 7 or 28 days. The data is on bad terms by sunlight hours.

Video views
2. TikTok Analytics Followers Data
This is an tremendously effective sample of in rank as you can comprehend the dates in which your audience is practicing and the time your audience is the smallest amount engaged on TikTok.

Also, you can comprehend a gender split and a percentage analysis of your audience by location.

This is a citation almost TikTok analytics prearranged by a TikTok marketing expert.

Followers bustle
This is an tremendously valuable TikTok metric as not simply does it be evidence for you the frequent time and exact dates in which your audience is practicing, but you can comprehend the time your audience is the smallest amount practicing on TikTok.

Gender
The unreserved distribution of your TikTok followers by their gender. Important metric, as depending on the frequent who keep to you (male or female), you can create another content types.

Top territories
The distribution of your TikTok followers by territories

Followers data
Videos your followers watched
From at this point, you can comprehend videos so as to are general amongst your followers. I think this is the on the whole imperative TikTok metric as you can comprehend could you repeat that? Your followers care for to comprehend, and copy so as to content in your own way.

Sounds your followers listened to
Like the beyond metric, you can service this in rank to create the superlative TikTok strategy – you know could you repeat that? Your followers care for to comprehend, and could you repeat that? Are their favorite songs, all you allow to set out is grab your phone and start filming.

NOTE!

Make certain you save individuals songs to your ”Favorites” so so as to you can service them soon. You can act this by beating on the song and afterward critical the bookmark icon.

How to add a TikTok song to favorites
3. TikTok Analytics Content Data
From at this point, you can dive even more in analysing your TikTok’s content performance, by taking a closer look by the side of the following TikTok metrics.

Trending videos
This Tiktok metric shows your superlative nine performing posts, so as to had the fastest growth in viewership greater than the onwards seven days.

Metrics in support of a noteworthy position
If you care for to comprehend your analytics in support of an personality position, tap on the cartridge thumbnail to friendly its unique dash. From at this point, you’ll comprehend:

Total like count of position
Total digit of annotations
The unreserved shares on your cartridge
TikTok personality metrics
Comments are notable as they are like a validation so as to you are burden a notable job. If someone stops by the side of single of your videos to leave a comment, be certain so as to person will soon return to your profile.

Shares are plus a fine indicator as, in this way, your content can grasp more frequent and be seen by a broader audience.

The digit of likes, annotations, and shares for each cartridge will help you progress a straighten point of view of how your content is resonating with individuals who allow seen it.

Total fool around instant
This TikTok metric shows a cumulative amount in support of the instant frequent allow spent watching your videos. It is valuable as it can break you an notion of how involved the TikTok users are with your brand.

Total cartridge views
It respresents the digit of time a position has been viewed. By analyzing this TikTok metric you can understand could you repeat that? Type of content resonates superlative with your audience and could you repeat that? The users care for to comprehend more from you.

Average watch instant
This metric reveals the amount of instant frequent use up watching your videos, on run of the mill. It can be a fine indicator of your achievement whilst it comes to maintaining your audience’s attention.

Traffic source types
When its surname advise, at this point you can comprehend anywhere the traffic to your posts comes from, or in other expressions through which ways allow frequent ended up viewing your posts.

Audience territories
Here you’ll be able to comprehend your reached audience and the top locations of your viewers in support of a position.

This is the citation of a celebrated TikTok growth expert – Joshua Moore, almost the TikTok algorithm

5. Getting TikTok Analytics with a social media treatment tool
Although TikTok’s native analytics tool helps collect data in support of your TikTok profile, it doesn’t break you insights almost the performance of other profiles so as to you don’t own.

We all know so as to taking a look by the side of your competitors is effective – that’s why you need an analytics tool like Socialinsider.

When I thought earlier, from the native app, you can comprehend your TikTok insights simply in support of the keep up seven days. That’s fine, but if you care for to create a TikTok marketing strategy, you need more data.

With Socialinsider’s TikTok analytics highlight, you can question your performance in support of more than seven days, and privileged the instant range you need.

Here’s a register with TikTok metrics you can track using Socialinsider:

Followers’ growth
Total posts
Total engagement
Average engagement rate for each position
Average engagement rate for each profile
Top 3 posts
Top hashtags
Posts by in print hour
Average engagement by in print hours
Posts by in print sunlight hours
Average engagement by in print sunlight hours
Engagement evolution
Distribution of likes, annotations & shares
Plays evolution
If you care for to understand these metrics better, here’s a complete show with TikTok metrics and definitions.

TikTok metrics with Socialinsider
Final view

TikTok describes a unique opening in support of brands attending to drive more engagement with younger audiences in 2021.

If your audience is linking 13 and 35 years old, start planning a TikTok marketing strategy.

And don’t put behind you: Understanding the data will help you get ready an real content strategy in support of your brand.

Related articles

Powerful Tips to Boost Your TikTok Followers in 2020
[Experts Roundup] TikTok Predictions From Top Social Media Experts
Most Asked TikTok Questions