The superlative marketers at present are building loyal fans by engaging with their audience in the annotations and in messages. By approaching each conversation with actual significance, they are leveraging social media to drive a remarkable and unforgettable customer experience so as to has fans appearance back greater than and greater than again. But how exactly can you create this remarkable customer experience on social media?

One pusher so as to has mastered the art of social media to drive a better customer experience is Bryanna Evans. She’s the Social Media Manager by the side of Southern Elegance Candle Company (SECC), a home-based cologne and potential lifestyle brand so as to captures the kindness and hospitality so as to the South is celebrated in support of. Not simply has her focus on engagement helped them build loyal fans, but it’s plus helped them twofold or triple their revenue, as its organizer and president D’Shawn Russell told us: “Our social media makes us a batch of money… We went from burden maybe $20,000-30,000 a month precisely redeployment pretty images to well greater than a $100,000 a month at the moment simply by engaging frequent more.”

Read on in support of a behind-the-scenes look by the side of how SECC creates a assured customer experience on social media so as to has customers appearance back greater than and greater than again. You’ll hear unequivocally from Bryanna Evans, Social Media Manager by the side of SECC, and you’ll become skilled at:

How a assured customer experience on social media can bring big worth to your commercial
How your audience can help you with your business’ marketing and upshot development strategy
The tool Bryanna uses to more efficiently engage with SECC’s audience
What social platforms are on the whole thriving in support of customer engagement

This position is part of the #BufferBrandSpotlight, a Buffer social media succession so as to shines a spotlight on the frequent so as to are selection build remarkable brands through social media, similarity building, content creation, and brand storytelling.

This succession was born on Instagram stories, which capital you can watch the creative interview in our Highlights found on our @buffer Instagram profile.

Enlighten us more almost you! What’s Southern Elegance Candle Co. (SECC) all almost and what’s your role nearby?
Southern Elegance Candle Company is a home-based cologne and potential lifestyle brand so as to captures the kindness and hospitality so as to the South is celebrated in support of. The fragrances we offer are inspired by our president, D’Shawn Russell’s experiences growing up in the South. Through our products, persons are able to experience the joys of southern-living nix material anywhere they are.

My surname is Bryanna Evans and the role I fool around by the side of Southern Elegance is multifaceted, but my major responsibilities include social media management and administration customer service. Although many think of them as separate entities, I feel so as to they overlap quite a small piece. Both assist in my process in support of on the increase strategies so as to appeal to consumers, content creation, and building authentic relations with our audience.

Why does customer experience on social media material?
Modish this digitally charged age, everything is by the side of the handle of our fingertips. We’ve been conditioned to expect in rank precisely as quickly as we consume it. The same holds definite in support of customer experience on social media. It’s often the at the outset impression possibility consumers allow of the company and whether it’s worth investing in them, (browsing their social media platforms, following accounts, purchasing products). It can turn into or break a brand.

How does SECC create a assured customer experience on social media?
We service our platforms to plant a welcoming nature centered around unity and inclusivity. Our tagline ‘Modern Values, Southern Charm’ the stage a colossal role in our content creation process- from graphics to captions, we try our superlative to ensure so as to a person who comes across our feed feels time-honored. We engage with our audience as if we’re long-time contacts whether they’ve been following since the inauguration or precisely visiting not worth it of curiosity. That energy plus translates into how we line of attack questions, answer annotations, email, and DM’s.

We engage with our audience as if we’re long-time contacts whether they’ve been following since the inauguration or precisely visiting not worth it of curiosity. That energy plus translates into how we line of attack questions, answer annotations, email, and DM’s.