Socialinsider can be, beforehand, an analytics tool you can all the time verve to in favor of inspecting your social media performance and what’s even better, your competitor’s as well, in order to enlarge sustained social media labors.

But we like to think we are so much more than this, to we’re a marketer’s most excellent lonely, to individual lonely individual turns to in period of need.

So, based on our industry benchmarks study, we’ve adopted a more granular come close to, and in sync with the Hanging Gardens agency, we’ve made an in-depth examination of Facebook’s engagement trends in the UAE souk.

By looking into more than 290,958 Facebook posts from 1,535 concern pages, across 20 industries, in excess of the full earlier day, we’ve bare to Facebook’s engagement was on a puncture line in 2020, having a median of 0.29% across all the UAE industries calculated.

And brace yourselves, for the reason that this trend line continues across major concern categories.

UAE Social Media Benchmarks – Key insights:

Airlines, transform, and magazine – journals: The industries with the lowest engagement duty on Facebook
The FMCG Food industry: The mainly engaging sort on Facebook
Governmental pages engage in a noteworthy lively presence on Facebook
Images are the go-to type of media format on Facebook
Brands indicate to classify their photos into albums in favor of better engagement duty

The pandemic’s influence in excess of the the human race as a full, and therefore, in excess of social media as well, has certainly been felt, leaving a mark on the user’s online behavior by changing people’s interests.

1. Airlines, transform, and magazine – journals: The industries with the lowest engagement duty on Facebook
With the limitations of out-of-doors spaces activities for the period of the lockdown, the airline, transform and magazine – journals industries had a percentage to lose, the engagement on Facebook being located on the following duty:

Facebook’ engagement standards in favor of airlines in favor of the UAE souk is 0.04%
Facebook’s engagement standards in favor of transform in favor of the UAE souk is 0.09%.
Facebook’s engagement standards in favor of magazines-journals in favor of the UAE souk is 0.07%
This is a chart presenting the engagement level on Facebook in favor of various industries

2. The FMCG Food industry: The mainly engaging sort on Facebook
To the same degree you can realize from the graph higher than – Facebook engagement benchmarks in favor of UAE souk – the three mainly pleased industries are:

FMCG-food, with an be an average of engagement rate of 1.01%
Industrial, with an be an average of engagement rate of 0.60 %
Automotive, with an be an average of engagement rate of 0.59 %
This graphic shows a UAE Facebook posts point of reference – the be an average of posts apiece time by indusry

3. Governmental pages engage in a noteworthy lively presence on Facebook
With 2020 being a more special day due to the elections, Governmental pages realized they engage in to stay in impress with their audience.

And so, they curved to social media, and increased their influence across Facebook as a end result.

When it comes to the relocation frequency touchpoint, it gets obvious to the top three industries to stood exposed from the crowd were the ones to respect:

Governmental: With a relocation frequency apiece time with a rate of 1.30% posts apiece time.
E-commerce: With a relocation frequency apiece time with a rate of 1.15% posts apiece time.
Beauty: With a relocation frequency apiece time with a rate of 0.71% posts apiece time.
4. Images are the go-to type of media format on Facebook
Although now capture on film seems to be a much better come close to in favor of social posts, mainly of the images are still using images as their primary type of posts.

Actually, these 20 industries integrated in this analysis engage in an adoption rate of images flanked by 23.49% to 78.37%.

This is a comparison of type of posts on Facebook in favor of industries of the UAE souk.

A strategy adopted by mainly of the brands from the industries analyzed, as we engage in bare while conducting our seek, is to classify their photos into albums on Facebook to snowball their engagement duty.

Final opinion
And this is how the Facebook engagement duty look like in favor of brands in the UAE souk.

Through our studies we try to authorize social media managers to create strategic social media marketing campaigns to will verve to their communities’ hearts.

Last but not slightest, we engage in individual more hint, addressed particularly to the magazine – journals industry: Verve live and obtain more discussions in progress exposed present.

To the same degree long as a brand is genuinely interested in, and listens to their client’s needs, they will surely stick around.

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