Facebook together our lives in 2016, and on this spit, it’s relentlessly to imagine a life lacking or earlier than Facebook (or some other social media app, to be honest).

Because the platform evolves constantly, staying on top of Facebook statistics like demographics, handling, tape, and advertising is the main.

Within this article, I’ve place in concert a directory with the largely essential and powerful Facebook stats all pusher must know in 2021.

Let’s dive in!

2021 Powerful Facebook stats

Facebook demographic stats
Facebook handling stats
Facebook tape stats
Facebook advertising stats

1. Facebook demographic stats
Find away from home in-depth Facebook demographics and understand which segment cluster is more energetic on Facebook.

1.1. Male users – the biggest demographic cluster of Facebook users
Within 2021, on Facebook, merely 9.6% of inclusive energetic users are women stuck between the ages of 18 and 24 years.

Male users stuck between the ages of 25 and 34 years stand in for the largely momentous demographic cluster of Facebook users, according to Statista.

Supplementary exactly so, 18.8%. Take a look on the graphic underneath.

Facebook demographics stats

1.2. Monthly energetic users
With almost 2.85 billion monthly energetic users, Facebook is the biggest social net worldwide, according to Statista.

Facebook monthly energetic users

Compared with other social networks, Facebook is the principal social app regarding the monthly energetic users metric:

YouTube has 2.3 billion
Instagram 1 billion
WeChat has 1.2 billion
TikTok 689 million
LinkedIn has 303 million
Twitter has 330 million
Snapchat has 500 million
2. Facebook handling stats
Get a preview of how population treatment Facebook, how businesses advertise, and how B2B marketers pretend on this platform.

Here are around Facebook handling stats to facilitate each one must know in 2021. ?

2.1. Facebook fake & duplicate accounts
11% of Facebook’s worldwide monthly energetic users are duplicate accounts, and approximately 5% are false accounts, according to Facebook. ?

11% of Facebook accounts are duplicate
5% of Facebook accounts are false
We estimate to facilitate duplicate accounts possibly will take represented approximately 11% of our worldwide MAUs, and false accounts possibly will take represented around 5%. Supposed Facebook.
Several of these accounts are from Vietnam and the Philippines.

2.2. 70% of U.S. Users log in day after day on Facebook
According to a survey by Pew Research Center, 7 in 10 U.S. Facebook users visit the app on slightest once upon a time for every period.

70% of Facebook users log in day after day on the app, 17% weekly, and merely 12% fewer recurrently.

Snapchat: 59% day after day, 21% weekly, 19% fewer recurrently
Instagram: 59% day after day, 21% weekly, 20% fewer recurrently
Twitter: 46% day after day, 27% weekly, 27% fewer recurrently
YouTube: 54% day after day, 29% weekly, 16% fewer recurrently
How often Americans treatment social media platforms

2.3. 2 hours and 24 minutes for every period on Facebook
Facebook is the largely all the rage platform, figure population to consume, on be in the region of, 2 hours and 24 minutes for every period.

2.4. 1.8 billion population treatment Facebook Groups
Facebook groups are the new tools to help population create fresh acquaintances, be trained things regarding social media and not merely, ask questions, and acquire answers.

A hot study by Facebook shows to facilitate 1.8 billion population treatment Facebook groups monthly.

People can experience a strong awareness of the people from membership in Facebook groups despite the lack of objective proximity.
2.5. India – the voters with the largely Facebook users

With more than 320 million Facebook users, India is the initial voters in language of Facebook audience size, according to Statista.

Within the jiffy place, we take the United States with 190 million users, followed by Indonesia with 140 million users.

How countries treatment Facebook

2.6. Number of Facebook users in the United States from 2017 to 2025
According to Statista, by 2025, the numeral of Facebook users is estimated to get in touch with 235.15 million in the United States.

Numeral of Facebook users in millions

3. Facebook tape stats
3.1. 100 million hours of videos are watched on Facebook all period
Video is taking ended social media.

With Facebook constantly growing and introducing fresh skin, your tape marketing strategy has to evolve, too.

According to around studies, 100 million hours of videos are watched on Facebook all period, so don’t unused point and create your initial Facebook tape.

Socialinsider’s up-to-the-minute Facebook tape study will help you.

3.2. Facebook’s tape handling is increasing, feat a percentage of 15,8% in 2021
According to our study, Facebook tape marketing appears steadily on the revolt. Within 2021, Facebook videos reached principles up to 15.8%, compared to most recent year’s Facebook metrics, which indicated a handling of 12%.

Fb posts distribution

3.3. Vertical videos top landscape tape in engagement on behalf of all call out sizes
Vertical videos expansion the engagement rate on Facebook on behalf of all profile sizes, according to our study.

Take a look on the graphic underneath.

Be in the region of engagement rate by tape format

Depending on the account’s size, this type of tape is the individual to facilitate can generate an be in the region of engagement rate stuck between 0.4% and up to 2.2%, as in the crate of small profiles.

A caption measurement lengthwise with fewer than 10 terminology can raise the engagement of your tape posts to an be in the region of of 0.44%.

3.4. Live videos are on the revolt, increasing its handling with 55% since 2020
Pre-recorded videos generate up on behalf of 81.13% of the available videos, while live videos consist of merely 18,87% – there’s still an expansion of 55% compared to 2020, according to our Facebook tape study.

Distribution of live videos VS pre-recorded videos

4. Facebook advertising stats
Every pusher wants to level its marketing trial on Facebook to acquire more appreciate of all money or small spent on this platform.

Measuring is the main to understand if it’s a appropriate platform on behalf of your corporate.

Our Facebook ads study shows around main Facebook statistics all pusher must know.

4.1. The be in the region of CPM and CPC on Facebook are around $5.31 and $0.43, in that order
Our multifaceted Facebook ads analysis revealed to facilitate the be in the region of CPC on Facebook ads is $0.43, while the be in the region of CPM on Facebook Ads is $5.31.

Facebook CPM and CPC

After a decline to facilitate in progress around November 2019, both CPM and CPC take been unhurriedly rising since March-April 2020.

4.2. CTR has spiked in June 2020 to 3.41%
The same Facebook ads study showed to facilitate the be in the region of click-through rate on Facebook and Instagram has spiked to 3.41% in June 2020, but has been declining in the following months, feat 3.01% in noble.

Facebook CTR

4.3. Facebook ads take the highest CTR
This results on Facebook ads explain to facilitate choosing to place ads primarily on Facebook is the finest strategy, as the click-through rate is through the roof compared to other channels – a staggering 3.90%, while the CTRs on Instagram, Audience Network, and Messenger fall under 1%.

CTR Facebook

The median CTR is 2.52%, which translates into the truth to facilitate 50% of persons Facebook ads get a click-through rate of ended 2.52%.

4.4. 93% of marketers treatment Facebook advertising frequently
Many marketers are unsure regarding their Facebook marketing trial. A study from Social Media Examiner confirms to facilitate Facebook advertising dominates since 93% of marketers treatment Facebook advertising frequently. Moreover, 54% of marketers request Facebook is their largely influential social platform.

Below are other main Facebook stats from the aforementioned study:

Facebook Live is the leading live tape platform used by 30% of marketers
Facebook ads are used by 75% of marketers
61% of marketers notice the Facebook ads platform the largely influential on behalf of ads
Final view
It is really influential to understand the unique statistics to facilitate generate Facebook the leading social media platform.

Knowing Facebook statistics can help you create a better Facebook marketing strategy on behalf of your brand in 2021 and away from. Also, these Facebook stats will help you expansion engagement, get in touch with fresh goals, and engage with your audience.

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